New MTV Article About The AGAIN Video

Flyleaf Create ‘Ethereal And Industrial’ Video For ‘Again’ By Kyle Anderson, with reporting by Matt Elias

Flyleaf are a band on the verge. Following the success of their self-titled 2005 debut (which moved 1 million copies), they are finally ready to release the follow-up, Memento Mori.

For the album’s first single, the bracing rocker “Again,” they teamed up with director Meiert Avis (who has helmed clips for a diverse list of artists, including Avril Lavigne, U2, Jack’s Mannequin, Audioslave and Bruce Springsteen) for a video that acts as a statement of purpose for who they are and what they’ve been thinking about.

“The whole theme is that everything comes to an end,” explained guitarist Sameer Bhattacharya, noting that their album title is a Latin phrase that loosely translates to “remember death.” “But there’s always hope and a bigger picture too.”

The clip was shot entirely in front of a green screen, which allowed the band to perform the song while the mind-bending visuals were added later. “There are these images that start out as light and energy, and they slowly turn into these woodcuts — something real,” Bhattacharya said.

The woodcuts in question are designs created by bassist Pat Seals, who also designed all the artwork for the album. “One of the videos that Meiert gave us for reference was Radiohead’s ‘Like Spinning Plates,’ ” frontwoman Lacey explained, referencing the English band’s 2001 clip that featured surreal computer graphics but ended with a concrete image of conjoined twins. “It’s ethereal and industrial at the same time.”