New MTV Article About The AGAIN Video

Flyleaf Create ‘Ethereal And Industrial’ Video For ‘Again’ By Kyle Anderson, with reporting by Matt Elias

Flyleaf are a band on the verge. Following the success of their self-titled 2005 debut (which moved 1 million copies), they are finally ready to release the follow-up, Memento Mori.

For the album’s first single, the bracing rocker “Again,” they teamed up with director Meiert Avis (who has helmed clips for a diverse list of artists, including Avril Lavigne, U2, Jack’s Mannequin, Audioslave and Bruce Springsteen) for a video that acts as a statement of purpose for who they are and what they’ve been thinking about.

“The whole theme is that everything comes to an end,” explained guitarist Sameer Bhattacharya, noting that their album title is a Latin phrase that loosely translates to “remember death.” “But there’s always hope and a bigger picture too.”

The clip was shot entirely in front of a green screen, which allowed the band to perform the song while the mind-bending visuals were added later. “There are these images that start out as light and energy, and they slowly turn into these woodcuts — something real,” Bhattacharya said.

The woodcuts in question are designs created by bassist Pat Seals, who also designed all the artwork for the album. “One of the videos that Meiert gave us for reference was Radiohead’s ‘Like Spinning Plates,’ ” frontwoman Lacey explained, referencing the English band’s 2001 clip that featured surreal computer graphics but ended with a concrete image of conjoined twins. “It’s ethereal and industrial at the same time.”







8 thoughts on “New MTV Article About The AGAIN Video

  1. Grace

    this is EPIC! The video for again is amazing and so is pat’s art work! i cant wait to see the video for beautiful bride!!!!! Flyleaf is such an awesomely inspiring band, everything they do and everything they stand for is great. FLYLEAF FOREVER!~!~!~!

    Reply
  2. Melissa

    I agree with you Jackie. what Sameer said did make the video seem 1,000 times better then it did before I watched this interview. :D

    Reply
  3. Jackie

    Wow thanks for posting that awesome article Braian!!! Picture this…Pat Seals…mowing his lawn!!! Did somebody say ROCKSTAR?! xD

    Reply
  4. Krista

    I like all the new stuff and the video is great.
    But I’m just kinda wondering why they aren’t using the original flyleaf logo anywhere on the album cover.
    Anyone know?

    Reply

Leave a Reply